e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz , Pink

Serve up your best O face with bold, satiny color in one single swipe. e.l.f. Cosmetics’ O Face Satin Lipstick creamy, long-lasting lipstick is infused with hydrating squalane and jojoba esters for a super-comfortable, next-to-nothing feel. And there’s no faking this—at only $9, you’ll be screaming “O, yes! Indulge your lips wide range of sultry-as-e.l.f. shades.
Why you’ll love it:
• Comfortable, long-lasting formula • Richly pigmented with a satin finish• Nourishing formula infused with marula oil, squalane and jojoba esters. • Available in 20 sultry shades • Ultra-luxe smooth packaging with magnetic cap
Key Ingredients:
• Squalane (5%): Locks in moisture for supple lips
• Jojoba esters: Moisturizes and softens lips
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan